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Questions

MKTG:3000 Fall25 Final Exam - Requires Respondus LockDown Browser

Single choice

Alix knows her restaurant is understaffed today. She is hoping to get through the day without falling below her customers'________, the difference between what her customers want and what they will accept before going elsewhere.

Options
A.tangibles gap
B.voice-of-customer quotient
C.empowerment standard
D.quality gap
E.zone of tolerance
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Step-by-Step Analysis
Alix is dealing with customer expectations and the acceptable range within which customers will tolerate service before choosing to switch. Option 1: 'tangibles gap' — Although tangibles (the physical evidence of a service) can create gaps, the term 'tangibles gap' is not the standard descriptor for the tol......Login to view full explanation

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