Which of the following statements is correct?

Question

BlackTom AI · Accepted Answer

Consider the topic of services and how they are evaluated before purchase. 
Option a: 'The intangible nature of services makes their evaluation prior to purchase difficult.' This is a well-established point in services marketing: services are intangible, lacking physical form, which makes pre-purchase evaluation harder for customers. 
Option b: 'The intangible nature of services makes their evaluation prior to purchase easy.' This directly contradicts the core idea of intangibility; customers typically cannot inspect or sample a service before buying, making evaluation difficult rather than easy. 
Option c: 'The tangible nature of services makes their evaluation prior to purchase difficult.' This misstates the fundamental characteristic of services; services are generally intangible, not tangible, so the premise is incorrect and the conclusion about evaluation difficulty is not grounded in typical service characteristics. 
Option d: 'The tangible nature of services makes their evaluation prior to purchase easy.' Again, this reverses the true nature of services and wrongly asserts ease of evaluation based on tangibility that does not apply to services. 
In sum, only the statement in option a aligns with standard understanding: services are intangible and hence tricky to evaluate before purchase, while the other options falsely claim tangibility or opposite implications about ease of evaluation.

Which of the following statements is correct?

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