The four I’s of services consist of

Question

BlackTom AI · Accepted Answer

Question restatement: The four I’s of services consist of which elements?

Option 1: intangibility, inconsistency, inseparability, and inventory. This matches the traditional list of four I’s in services marketing: services are intangible, heterogeneous (inconsistent), inseparable from the service delivery, and have inventory (perishability or stock/holding of services). This option correctly captures all four concepts as commonly taught.

Option 2: intangibility, inventory, inflexibility, and impression. While intangibility and inventory are relevant, ‘inflexibility’ and ‘impression’ are not the standard fourth I’s. Inflexibility is not a canonical attribute of services in the four I’s framework, and ‘impression’ is not a recognized I in this model.

Option 3: intangibility, inventory, innovation, and impression. Here, intangibility and inventory align with the model, but ‘innovation’ and ‘impression’ are not part of the traditional four I’s. Innovation is a broader concept in strategy or product development, not one of the core service marketing I’s; ‘impression’ again is not an established I in this context.

Option 4: intangibility, inconsistency, inseparability, and innovation. This option substitutes ‘innovation’ for the fourth I. While inconsistency and inseparability are valid, ‘innovation’ is not recognized as one of the four I’s of services; inventory is the correct fourth element, not innovation.

Option 5: intangibility, inconsistency, innovation, and impression. This choice contains two incorrect elements: ‘innovation’ and ‘impression’ are not the standard I’s in the framework, while intangibility and inconsistency are correct components. However, the combination does not match the established quartet.

Synthesis: By comparing each option against the canonical four I’s—intangibility, inconsistency, inseparability, and inventory—you can see that Option 1 is the only one that faithfully lists all four components as recognized in service marketing theory, whereas the other options introduce incorrect or nonstandard terms. The core idea is that services lack tangible form, vary in quality, are produced and consumed together, and have inventory considerations in terms of capacity and perishability.

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

The four I’s of services consist of

View Explanation

Log in for full answers

Similar Questions

Which of the following characteristics is NOT one that distinguishes services from products?

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Which of the following is most likely a true statement about services?

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MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser