Which of the following terms describes a consumer's immediate response after exposure to a stimulus?

Question

BlackTom AI · Accepted Answer

The question asks: Which term describes a consumer's immediate response after exposure to a stimulus?

Since the provided data lists the correct answer as "Sensation" but does not include any answer options (answer_options is null), we cannot analyze alternative choices that might have been offered.

To understand the concept, consider the sequence of sensory processing: when a consumer encounters a stimulus, the first physiological event is sensation—the raw, physiological detection of stimuli by the senses. This is followed by perception, which is the interpretation and processing of those sensory inputs to form meaning.

Why sensation fits as the immediate response:
- It is the initial, automatic response where sensory receptors (visual, auditory, tactile, etc.) register the stimulus.
- It occurs prior to any conscious interpretation or labeling of the stimulus.
- In marketing and consumer behavior, sensation is the first step that can influence subsequent attitudes, emotions, and behaviors through perceived meaning.

If there had been other options, we would evaluate them in terms of the sequence of processing: sensation (immediate detection) vs perception (interpretation), attention (focusing on the stimulus), learning (longer-term changes), and attitude or behavior (outcomes). A common pitfall is confusing perception with sensation, or assuming a cognitive appraisal occurs before the sensory detection.

Because the only provided answer is "Sensation" and it correctly represents the immediate physiological response after exposure to a stimulus, we can align the explanation with the standard model of sensory processing. If additional choices were available, we would compare each to this model and explain why it is or isn’t describing the immediate response step.

MKTG-2910-2 CB quiz 3

Which of the following terms describes a consumer's immediate response after exposure to a stimulus?

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MKTG-2910-2 CB quiz 3

Which of the following terms describes a consumer's immediate response after exposure to a stimulus?

View Explanation

Log in for full answers

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