Which of the following management orientations makes profits through sales volume?

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BlackTom AI · Accepted Answer

The question asks which management orientation earns profits primarily through increasing sales volume.
Since the provided options list only one item, we can still reason about the typical orientations in marketing to evaluate why sales volume is central to the selling concept.
Option: selling concept — This orientation holds that a company must push its products through aggressive sales and promotion to convince customers to buy, often regardless of demand. The profits are pursued by maximizing the number of units sold, which aligns with earning through sales volume rather than from customer needs or long-term relationships.
If additional common orientations were considered:
- Production concept emphasizes high efficiency and wide availability, assuming customers prefer readily available, affordable products; profits come from scale and low cost rather than sheer sales push.
- Product concept focuses on making the best possible product, assuming customers will favor it, with profits driven by product superiority rather than volume alone.
- Marketing concept centers on identifying and satisfying customer needs and wants, aiming for long-term profits through customer value and relationships rather than short-term volume alone.
- Societal marketing concept adds social and ethical considerations, seeking a balance among company profits, customer wants, and societal well-being.
Given these distinctions, the selling concept uniquely prioritizes profits through maximizing sales volume via promotional efforts, often with less emphasis on long-term customer satisfaction or needs alignment.
Note: Since the answer options are not provided beyond the single identified choice, the above contrasts illustrate why the selling concept is the option that explicitly ties profits to sales volume, while the other orientations focus on different profit drivers.

Principles of Marketing Quiz 1.2 - The Marketing Concept - Summer 2025

Which of the following management orientations makes profits through sales volume?

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