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Questions
Questions

MKTG 202 Graded In-session Quiz for Module 3

Single choice

What is a major consequence of using a poorly selected sample in quantitative research?

Options
A.The results may not be generalizable to the target population
B.The research methodology will automatically become qualitative
C.The research will take longer to complete
D.The data collection instruments will become invalid
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Standard Answer
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Approach Analysis
When evaluating the impact of using a poorly selected sample in quantitative research, several potential consequences come to mind, and each option reflects a different concern. Option 1: 'The results may not be generalizable to the target population' This is the core issue with a biased or unrepresentative sample. If the sample does not reflect the broad......Login to view full explanation

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