Tracking customers' online behavior is an example of a business function in ________.

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The question asks: Tracking customers' online behavior is an example of a business function in ________.

Because the list of answer options is not provided in this instance, I cannot analyze each specific choice. However, I can explain the core concept and why the given correct answer makes sense.

Understanding customer online behavior involves collecting data on how customers interact with digital channels, what pages they visit, what products they view, and how they respond to marketing efforts. This kind of activity is typically associated with the marketing and sales domain of a business, where the goal is to attract, engage, convert, and retain customers. Marketing functions rely on customer analytics, digital analytics, and CRM tools to tailor campaigns and messaging, while sales can leverage this information to prioritize leads and optimize the sales funnel.

If an option labeled as 'sales and marketing' or 'marketing' exists, it aligns with the function responsible for driving demand, understanding customer journeys, and supporting revenue generation. The other potential categories that sometimes appear in similar questions—such as operations, finance, or human resources—do not primarily cover tracking customer behavior for strategic outreach or revenue purposes; operations focuses on production and delivery, finance on monetary management, and HR on people-related processes.

In summary, tracking online customer behavior is best categorized under marketing activities (and by extension sales within the revenue-generating activities of a business), because it centers on understanding and influencing customer engagement and purchase decisions.

ICT3001 - BUSINESS ANALYTICS FOR HOSPITALITY AND TOURISM (2024S2B)

Tracking customers' online behavior is an example of a business function in ________.

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