One of Newell's core competencies is how is manages its relationships with retailers. Which option below best describes how Newell works with retailers? (choose one)

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The question asks how Newell works with retailers, and we must evaluate the given options.
Option 1: 'Newell does not negotiate at all with the retailer.' This claim is inconsistent with the idea of actively managing retailer relationships; typically, negotiations are a key part of maintaining mutually beneficial terms, so this option seems unrealistic and unlikely to describe standard practice.
Option 2: 'Newell sends separate representatives from each business to negotiate with the retailer.' While this could occur in some organizations, it introduces complexity and potential coordination challenges across many businesses within Newell. It implies fragmented negotiation rather than a unified, coherent approach, which can lead to inconsistent messaging and terms.
Option 3: 'Newell sends one representative to negotiate with the retailer.' This describes a centralized, streamlined approach where a single point of contact represents the entire company, promoting consistency, unified strategy, and clear communication with the retailer. This is often preferred in retailer relations to maintain a cohesive negotiating stance and avoid conflicting messages from different business units.
Option 4: 'The retailer sets the price and Newell agrees to it.' This implies that Newell abdicates pricing decisions to the retailer, which is generally not how a producer-retailer relationship is structured. A manufacturer typically retains some control or negotiation leverage over pricing, rather than passively accepting retailer-set prices.
In summary, the most plausible description of a coherent retailer relationship strategy is Option 3, where Newell assigns a single representative to negotiate with the retailer, ensuring unified terms and messaging. The other options either imply a lack of negotiation, fragmented representation, or an unbalanced pricing dynamic that is not characteristic of typical supplier–retailer relations.

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One of Newell's core competencies is how is manages its relationships with retailers. Which option below best describes how Newell works with retailers? (choose one)

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