Why is it important to define the decision-making goal before conducting research?

Question

BlackTom AI · Accepted Answer

Consider the question about defining the decision-making goal before conducting research. 
Option 1: 'To ensure that the collected data is relevant and actionable' — This is the core reason. When you state a clear decision-making goal up front, you align data collection with concrete needs, ensuring that every data point you gather can directly inform decisions and actions. 
Option 2: 'To reduce the cost of the research process' — While scoping the goal can help control costs indirectly, the primary purpose of setting a goal is not to cut expenses but to ensure relevance and impact. Costs may still be incurred if the goal requires extensive data; thus this answer is incomplete or misleading if read as the sole purpose. 
Option 3: 'To eliminate the need for secondary research' — Defining a goal does not eliminate the value of secondary research. In fact, researchers often begin with secondary sources to refine the goal and frame questions. This option overstates the impact of goal definition and ignores the complementary role of existing information. 
Option 4: 'To simplify the analysis by limiting the data collected' — While a clear goal can guide what data to collect, oversimplifying or over-narrowing data can risk missing important insights. The aim is relevance and actionability, not merely data reduction for its own sake. This framing can lead to biased or incomplete conclusions. 
Overall, the strongest rationale is that a defined decision-making goal ensures the data gathered will be pertinent and capable of driving concrete decisions, while the other options miss or misstate the broader purpose and consequences of goal setting.

2025SpringDYN-T-MKT561-24974 Quiz 2 (Week 1)

Why is it important to define the decision-making goal before conducting research?

查看解析

登录即可查看完整答案

类似问题

Research objectives are

Which of the follow would not be appropriate wording for a marketing research objective?

Set during the marketing research process, ________ Blank are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.

Research objectives are

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单