Which of the follow would not be appropriate wording for a marketing research objective?

Question

BlackTom AI · Accepted Answer

The prompt presents a marketing research question but the data available is incomplete: there are no answer options provided to analyze, and the listed answer field contains a single fragment 'To Facilitate' without context.

However, I can still walk through the general reasoning you would apply to determine which wording is not appropriate for a marketing research objective.

- Consider the purpose of a marketing research objective: it should clearly state what decision will be supported, be specific about the information needed, be measurable or observable, and be bounded by scope and time when applicable. Vague or actionless phrasing tends to be inappropriate because it does not guide the research design or data collection effectively.

- Why a phrase like 'To Facilitate' is often unsuitable: such wording is abstract and lacks a concrete decision, outcome, or metric. It does not specify what needs to be facilitated (a process, a product launch, a market entry, a pricing decision, etc.), nor does it indicate how success will be measured or what the research will specifically determine.

- Common criteria for good marketing research objectives include:
  • Specificity: clearly identifies the decision to be made (e.g., whether to enter a market, which feature to prioritize, what price point to set).
  • Measurability: ties to data that can be collected and analyzed (e.g., target market interest, price sensitivity index, expected impact on sales).
  • Relevance: aligns with a business decision or problem.
  • Feasibility: research can be conducted within constraints (time, budget).
  • Testability: hypotheses or questions that can be answered with data.

- If you had multiple options, you would compare each against these criteria. Any option that is vague, non-actionable, or lacking a clear decision would be labeled not appropriate. For example, options like 'To facilitate...' or 'To understand consumer attitudes' without specifying what decision will be made or how success will be measured would typically be considered inappropriate.

- In the absence of the other options, the safest conclusion is that a phrasing like 'To Facilitate' would not be appropriate for a marketing research objective because it does not specify the decision, outcome, or metric, and it does not provide direction for research design.

- If you can share the full set of answer options, I can assess each one against the standard characteristics of a good marketing research objective and clearly indicate which are inappropriate and why.

Which of the follow would not be appropriate wording for a marketing research objective?

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