Research objectives are

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BlackTom AI · Accepted Answer

When considering what research objectives are, it helps to compare them against what counts as an objective in research design.
Option 1 suggests 'conjectures regarding marketing outcomes.' Conjectures or hypotheses are ideas you test, not the stated objectives themselves, so this misframes objectives as speculative ideas rather than clear endpoints.
Option 2 proposes 'general research guidelines.' Guidelines describe how to conduct research, not the specific aims you intend to achieve; objectives should specify what will be accomplished, not general how-to statements.
Option 3 states 'solutions to be evaluated.' This describes outputs or criteria for assessment, but objectives should define the intended end-states or results, not the evaluations you will perform.
Option 4 is 'specific and measurable.' This aligns with the SMART framework for objectives, which emphasizes clarity and evaluability, ensuring that the objective can be hit with observable criteria and metrics.
Option 5 refers to 'research dashboards.' Dashboards are visualization or reporting tools, not the objectives themselves; they support monitoring but do not define the aims of the research.
In summary, the most appropriate characterization of research objectives is that they should be specific and measurable, enabling precise planning, tracking, and assessment of success.

Research objectives are

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