During a marketing research project, when should the procedure for the entire project be planned?

Question

BlackTom AI · Accepted Answer

In marketing research, planning the overall procedure is a foundational step that sets the direction for the entire study, so it needs to happen at the outset rather than after actions have already taken place.
Option 1: 'Once data has been collected' would be impossible to plan after data collection has begun, and it would preclude any deliberate design or controls. This is incorrect because planning must precede data collection, not follow it.
Option 2: 'After data has been analyzed' is clearly misordered; analysis relies on how the data were collected and the methods used, which are determined during planning. Therefore this choice is wrong.
Option 3: 'Before the project begins' correctly identifies the need to design the full procedure before execution starts, ensuring that sampling, data collection methods, timelines, responsibilities, and quality checks are all established in advance. This aligns with standard project initiation practices.
Option 4: 'After objectives and needs have been defined' argues that planning happens post-definition, which is true in a sense, but the activity described is still part of the early project initiation phase and would usually occur before the project officially begins. However, as a standalone statement, it is less precise about the timing relative to the project start and thus is not as correct as Option 3.
Overall, the reasoning shows why the planning of the entire project should occur upfront (before the project begins), rather than after data handling steps or only after defining objectives without addressing the broader initiation timing.

During a marketing research project, when should the procedure for the entire project be planned?

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