Questions
MKB3802 - S2 2025 Week 3 Quiz
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A good reputation is very important to a Professional Services Firm. Considering the following do they lead to a good reputation (antecedent), or result from a good reputation (consequence) or both? 1: WOM ____ 2: Trust ____ 3: Trust ____ 4: Attract and retain talent ____ 5: Charge premium prices ____ 6: Lowers marketing costs ____
Options
A.Consequence
B.Antecedent and Consequence
C.Antecedent
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Step-by-Step Analysis
Question restatement: The prompt asks which items are antecedents (lead to) a good reputation, which are consequences (result from) a good reputation, or both. The six items are:
1: WOM ____
2: Trust ____
3: Trust ____
4: Attract and retain talent ____
5: Charge premium prices ____
6: Lowers marketing costs ____
Option set available: Conquence, Antecedent and Consequence, Antecedent
Note: The terms are narrowed to three possibilities: Consequence (only a result), Antecedent and Consequence (both driving and resulting), and Antecedent (only a driver).
Analysis of each item:
1) WOM (word of mout......Login to view full explanationLog in for full answers
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