Questions

ME Mod4 Intake 2A - 14 Apr 2025 - 4 Jul 2025 Activity 2.1A - Reading: Marketing and Consumer Psychology Comprehension Questions

Matching

Match the following headings to the four paragraphs listed below. There are TWO headings that you will NOT use. 1: 2. Paragraph 6 ‘In Propaganda, Bernays describes …’ 2: 3. Paragraph 7 ‘The power to engineer …’ 3: 4. Paragraph 10 ‘The first famous piece …’ 4: 5. Paragraph 11 ‘What neuromarketing researchers have confirmed …’

Options

A.Women smokers

B.Unconscious decisions

C.Talking to reptiles

D.Basic ideas work

E.The power of brand

F.Engineering consent

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Step-by-Step Analysis

We are asked to match four of the provided headings to four specific paragraphs, noting that two headings will not be used. Option 1: 'Women smokers' — This heading best fits Paragraph 10 'The first famous piece …' in Bernays's discussion, which traditionally refers to the seminal campaign encouraging women to smoke as a classic example of public relations in action. Therefore, this heading is appropriate for Paragraph 10. Opti......Login to view full explanation

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