According to the article, what is true about Packard’s theory?

Question

BlackTom AI · Accepted Answer

The question asks about what is true regarding Packard’s theory according to the article. 
Option A: 'It explains why the basic premises of advertisements have remained unchanged.' This statement is not aligned with Packard’s emphasis on the deeper, often unconscious influences on consumer behavior; the claim that basic premises remained unchanged oversimplifies and may contradict Packard’s argument about subconscious factors and evolving appeals. 
Option B: 'It helped consumers understand their own behaviour when deciding what to buy.' Packard’s theory is typically framed as a critique of how advertising affects consumers, rather than a tool that helps individuals understand their own purchasing decisions; this option misrepresents the directional purpose of Packard’s work, which is more about marketing manipulation than self-understanding. 
Option C: 'It revealed that marketers encouraged people to make decisions based on subconscious desires.' This aligns with Packard’s famous critique that advertising taps into subconscious motives, dreams, and drives to influence choices, highlighting the psychological tactics used by marketers. This option correctly captures the core implication of Packard’s theory. 
In summary, the key idea is that Packard analyzed how advertising targets subconscious motivations, rather than stating that premises are unchanged, or that it primarily aids consumer self-understanding. The incorrect options either misstate the theory’s focus or mischaracterize its practical implication.

ME Mod4 Intake 2A - 14 Apr 2025 - 4 Jul 2025 Activity 2.4B - Packard’s Theory Review Quiz (due 3.4)

According to the article, what is true about Packard’s theory?

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