When a firm has a public relations agent, the primary function is to generate
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______ publicity and improve the company's reputation.

Question

When a firm has a public relations agent, the primary function is to generate 
Blank
______ publicity and improve the company's reputation.

BlackTom AI · Accepted Answer

Consider the prompt, which asks about the primary function of a firm's public relations agent in relation to publicity and reputation building.
Option A: 'brand-specific' would imply focusing only on branding for a particular brand, which narrows the scope of publicity and does not directly address overall reputation management.
Option B: 'product-specific' centers on publicity around a single product, again limiting scope to a particular item rather than the company as a whole.
Option C: 'positive' fits the general aim of public relations to generate positive publicity and enhance the company’s reputation across the organization and publicly perceived image.
Option D: 'negative' would be counterproductive, since the role of PR is to manage perception, not to create negative publicity intentionally.
To distinguish among these, remember that PR work encompasses broader reputation management, media relations, crisis communication, and messaging that shapes how the public views the firm overall, not just specific brands or products. The most comprehensive and appropriate descriptor among the choices is 'positive' because it captures the goal of generating favorable coverage and reinforcing a constructive reputation. By contrast, options A and B focus narrowly on brand or product channels, which are narrower scopes than general PR aims. Option D contradicts the purpose of a PR function, which is to image-build, not image-damage.
Thus, selecting 'positive' aligns with the core objective of public relations to produce favorable publicity and support a strong, favorable reputation for the firm.

When a firm has a public relations agent, the primary function is to generate Blank ______ publicity and improve the company's reputation.

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