In a public relations campaign, what outcome do we plan to achieve with our publics? Choose one answer

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BlackTom AI · Accepted Answer

When planning a public relations campaign, the objective is to guide how the audience thinks, feels, and ultimately behaves in relation to the messages being shared. 
Option a: 'For our publics to boycott our messages' describes an adverse outcome where the audience rejects or rejects the campaign, which is contrary to typical PR goals of engagement and alignment with the messages. 
Option b: 'For our public to have greater awareness, education and behaviour around the messages we communicate' aligns with standard PR aims: increase understanding (awareness and education) and influence actions or behavior consistent with the messaging. This reflects the cycle of informing, persuading, and guiding public behavior in a positive, targeted way. 
Option c: 'For our publics to be confused by communication messages' would hinder campaign clarity and credibility, making it an undesirable outcome since confusion reduces engagement and trust. 
Option d: 'For our public to determine their own facts and information' places control in the hands of the audience to diverge from the campaign's intended framing, potentially undercutting message consistency and the organizational narrative. 
Option e: 'None of the above' would only be correct if none of the options matched the desired outcome; however, option b describes a standard, appropriate PR objective. 
In evaluating each choice, the focus is on whether the outcome supports informing publics, building understanding, and guiding constructive behavior in line with the campaign’s messages. The other options either imply resistance, confusion, misalignment, or autonomy that undermines a coordinated PR effort. 
Thus, among the listed options, the one that best captures the intended public relations outcome is the option describing increased awareness, education, and behavior in response to the messages. 
Remember, the analysis centers on clear, accurate communication goals: educate, engage, and positively influence behavior in alignment with the campaign objectives.

2025 T1 DP DPHU1002 MEDA1302 Public Relations & Advertising Foundations

In a public relations campaign, what outcome do we plan to achieve with our publics? Choose one answer

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