Question at position 28 What is a strength of publicity?Publicity often has the highest level of credibility in the consumer’s mind.Publicity can prepare messages quickly.Publicity can provide the target audience with complex information.Publicity can receive immediate feedback.Publicity is an efficient means for reaching large numbers of people.

Question

BlackTom AI · Accepted Answer

Question: What is a strength of publicity?
Option 1: Publicity often has the highest level of credibility in the consumer’s mind. This statement is generally supported by theory and practice in public relations, because publicity comes from third-party sources such as media outlets, which can lend perceived objectivity and trust that paid advertising may not convey. The credibility comes from external validation rather than self-promotion.
Option 2: Publicity can prepare messages quickly. While publicity can occur rapidly, especially in reactive situations, one of its typical strengths is not speed of message preparation but the credibility and reach it yields. In many cases, the media cycle and the need for factual accuracy can slow the process compared to prepared advertising.
Option 3: Publicity can provide the target audience with complex information. Publicity pieces are often constrained by space, time, and the need for journalistic summarization. While some publicity can convey complex information, it is not inherently designed to deliver deep or highly technical content efficiently; that role is usually better served by controlled communications like white papers or detailed reports.
Option 4: Publicity can receive immediate feedback. Although publicity can lead to audience responses, it does not guarantee immediate feedback; in many campaigns, feedback loops depend on media coverage, engagement metrics, or subsequent coverage, and may not be instant. Direct feedback mechanisms are more characteristic of owned media and digital campaigns.
Option 5: Publicity is an efficient means for reaching large numbers of people. Publicity can reach wide audiences, but efficiency depends on media availability, newsworthiness, and editorial decisions. It is not always the most efficient way to reach large numbers compared to paid media buys or broad digital campaigns, which can be precisely scaled.

In sum, option 1 highlights the central strength of publicity—the high credibility conferred by third-party media endorsement—which is a well-supported advantage in many public relations contexts. The other options describe potential attributes or limitations that are not universally guaranteed strengths of publicity, or overstate aspects like immediacy, depth of information, or efficiency.

View Explanation

Log in for full answers

Similar Questions

When a firm has a public relations agent, the primary function is to generate Blank ______ publicity and improve the company's reputation.

One key to a successful PR department is to _____________.

One key to a successful PR department is to _____________.

Public relations always requires paying for media space.

Although they are increasingly using social media and digital videos to communicate directly with publics, all major sport organizations still refuse to use influencers as part of their public relations strategies to get their messages out to key publics.

How does cold calling and pitching benefit PR strategies?

The _________ model of public relations is most often considered the most appropriate model in establishing positive relations with constituents.

What is the most frequently used type of public relations model in sport?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler