How does cold calling and pitching benefit PR strategies?

Question

BlackTom AI · Accepted Answer

The prompt asks how cold calling and pitching benefit PR strategies, and provides four options to evaluate. 
Option a: 'By relying solely on pre-existing industry connections' — This is misleading because cold calling and pitching actively seeks new media contacts and opportunities, not just relying on existing ones. It ignores the proactive nature of outreach in PR. 
Option b: 'By avoiding media interactions' — This is incorrect since the essence of cold calling and pitching is direct outreach to media and influencers; avoiding interactions defeats the purpose of these tactics. 
Option c: 'By focusing only on digital advertisements' — This is inaccurate because cold calling and pitching are relationship-based outreach activities, not advertising. They are about earned media and conversations with reporters or editors, not paid digital ads. 
Option d: 'By increasing brand awareness and securing media coverage' — This is the correct characterization: cold calling and pitching aim to raise visibility for the brand and to obtain media coverage, which are core PR outcomes. 
In summary, options a, b, and c each mischaracterize the purpose or scope of cold outreach in PR, while option d correctly identifies the dual benefits of expanding recognition and securing press attention.

PRT 286 (001& 002) Exam 2

How does cold calling and pitching benefit PR strategies?

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