Questions
MKT4400-01-F25（在线） 完成第二次考试
Single choice
Brooklyn runs a nutritional supplements store. She learned that customers process the price of $9.99 as significantly lower than the price of $10.00 because of the reduced digit count in the price point. Accordingly, she follows this rule to set up the prices for all products. Brooklyn uses a ________ strategy.
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The question describes Brooklyn setting prices like $9.99 instead of $10.00 because customers perceive the lower price due to the reduced digit count at the left edge. This is a classic example of a pricing tactic that leverages consumer psychology, not a math-based or cost-based adjustment.
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