Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

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Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

BlackTom AI · Accepted Answer

The question asks about the VALS system and how it functions in terms of measuring consumer behavior.
Option 1: brand loyalty — While VALS considers consumer attitudes and values, it is not specifically a measure of brand loyalty. Brand loyalty is a behavioral outcome that can be influenced by psychographic factors, but VALS maps psychographic segments, not loyalty per se.
Option 2: family life cycle — This refers to a demographic or household life stage model, not a psychographic approach. VALS focuses on psychological attributes, not family structure or life-cycle stages.
Option 3: attitude — Attitude is a component that psychographic segmentation can involve, yet VALS is more precisely categorized as a psychographic segmentation framework that assesses motivations, values, and lifestyles rather than just general attitudes alone.
Option 4: involvement level — Involvement refers to the degree of consumer engagement with a product or decision, which is situational and not the core focus of VALS. VALS emphasizes underlying motivations and values rather than degrees of involvement.
Option 5: psychographic — This option correctly identifies VALS as a psychographic measure, since VALS classifies people based on psychological traits, lifestyle, values, and motivations to segment markets.
In summary, the VALS system is best described as psychographic because it analyzes deeper psychological characteristics that drive consumer behavior rather than purely demographic or surface-level attributes.

Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

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