Lee is impulsive, young, and enjoys such activity-oriented, somewhat risky experiences as skydiving, bungee jumping, and snowboarding. To which of the following VALS2 lifestyle groups would Lee most likely belong?

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The question asks which VALS2 lifestyle group best matches someone who is impulsive, young, and eager for activity-oriented, risky experiences like skydiving and snowboarding.
Option 1: Millennials. This is a demographic label (age group) rather than a VALS2 lifestyle segment, so it does not specifically describe consumer motivations or activities.
Option 2: extroverts. While extroversion relates to a personality trait involving sociability and energy, VALS2 categories focus on core motivations and attitudes toward ideals, achievement, and self-expression, not broad personality types alone. This choice misses the motivational framework VALS2 uses.
Option 3: strivers. Strivers are driven by achievement and status but often constrained by external pressures and tend to favor popular, status-oriented products. The described thrill-seeking and preference for novel, high-risk experiences is not the hallmark of strivers, who prioritize security and social appearance over adventurous risk-taking.
Option 4: experiencers. Experiencers are young, enthusiastic, and seek novelty, excitement, and stimulation. They are drawn to fast-paced, risk-taking activities and new experiences, which aligns with Lee’s impulsive and activity-oriented profile. The fit is strongest here because the motivation centers on experiential gratification rather than status, security, or age category.
Overall, option 4 best captures the described behaviors and motivations, while the other options either describe non-motivational demographics, broad personality traits, or different motivational drivers that don’t match the given characteristics.

MKTG 3510 01 Test 2

Lee is impulsive, young, and enjoys such activity-oriented, somewhat risky experiences as skydiving, bungee jumping, and snowboarding. To which of the following VALS2 lifestyle groups would Lee most likely belong?

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