One important system of marketing psychographic measures is AIOs. What do AIOs measure?

Question

BlackTom AI · Accepted Answer

In this item, we’re evaluating what AIOs measure within marketing psychographics.
Option 1: 'age, interests, and other-orientation' includes demographics (age) and some psychographic themes, but 'other-orientation' is not a standard AIO component and this combination does not align with the defined AIO framework.
Option 2: 'agreeableness, ideas, and observations' mixes a personality trait (agreeableness) with subjective terms (ideas, observations) that are not the conventional AIO trio, so this choice mischaracterizes what AIOs capture.
Option 3: 'activities, interests, and opinions' accurately reflects the classic AIO framework used in marketing research to profile consumers by what they do (activities), what they like (interests), and what they think or feel (opinions).
Option 4: 'attitudes, innovations, and operations' combines terms in a way that does not represent the AIO structure; 'attitudes' and 'innovations' are not the standard triplet used in AIO measures, and 'operations' is outside the typical psychographic dimension set.
Thus, the only option aligning with the established AIO construct is option 3, since it cleanly encapsulates the three dimensions—activities, interests, and opinions—as used in consumer segmentation and marketing psychology.

MKTG 3510 01 Test 2

One important system of marketing psychographic measures is AIOs. What do AIOs measure?

View Explanation

Log in for full answers

Similar Questions

Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's

Regarding Nissan X-Trail case, how would you recommend that Nissan leverage psychographics in its marketing strategy for the X-Trail 4Dogs?

A consumer researcher who examines consumers' lifestyles and personalities is studying ____________.

A brand manager for Tide decides to focus on the quantitative measurement of personality traits to better target the consumer with a new promotional campaign. What theory best describes what this brand manager is doing?

Lee is impulsive, young, and enjoys such activity-oriented, somewhat risky experiences as skydiving, bungee jumping, and snowboarding. To which of the following VALS2 lifestyle groups would Lee most likely belong?

______________________ are a segmentation variable that looks at personalities and lifestyles.

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler