Which of the following can increase helping in society?

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Question restatement: Which of the following can increase helping in society?

Option A: Activating prosocial norms.
- This option is about making behaviors that help others more salient and acceptable within a group or society. When prosocial norms are activated, individuals feel social pressure or motivation to conform to helping behaviors, which tends to increase the likelihood of helping. This is a well-supported idea in social psychology: norms guide behavior and can boost cooperative actions.

Option B: Infusing responsibility.
- Infusing responsibility means making people feel accountable for a situation or for helping others. When individuals perceive that someone is relying on them or that their actions make a difference, they are more likely to engage in helping behaviors. This aligns with theories about sense of responsibility and prosocial action; accountability often enhances helping.

Option C: Diffusing responsibility.
- This option describes a diffusion of responsibility, where the presence of others reduces each person’s sense of personal duty to help. In crowd situations, diffusion tends to decrease helping rather than increase it, because individuals feel less personal obligation. Therefore, this option would not increase helping and is generally associated with bystander effect.

Option D: Both A and B are correct.
- Since activating prosocial norms (A) can raise the social expectation to help, and infusing responsibility (B) can elevate personal accountability, both mechanisms are capable of increasing helping in society. The combination supports a broader, multi-faceted approach to boosting prosocial actions. Because C describes the opposite effect, it does not contribute to increasing helping; rather, it undermines it. Therefore, the statement that both A and B are correct captures the factors that can increase helping, while C does not fit.

In sum, each of A and B presents a credible route to higher helping behavior, while C represents a counterproductive process. The composite view in D reflects that both A and B are effective avenues for promoting helping, whereas C would hinder it.

PSYC20009_2025_SM2 Supplementary or Special Exam: Personality and Social Psychology (PSYC20009_2025_SM2)- Requires Respondus LockDown Browser

Which of the following can increase helping in society?

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