Traditional Promotion Mix includes:

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BlackTom AI · Accepted Answer

The question asks about the Traditional Promotion Mix.

Because the provided data lists the answer as: d. advertising, personal selling, public relations and sales promotion, we can anchor the discussion around these four classic components.

- Advertising: This element involves paid, non-personal communication intended to inform or persuade a broad audience. It is typically a mass-media approach (TV, radio, print, online) that helps build brand awareness and reach large numbers efficiently.

- Personal Selling: This refers to direct interaction between a company and a prospective customer, usually involving a salesperson who can tailor the message, handle objections, and move toward a sale. It is highly effective for complex or high-value offerings where customized information improves the buying decision.

- Public Relations: PR focuses on shaping the public image of the company and managing relationships with stakeholders. It includes press releases, events, sponsorships, and media relations, often providing third-party credibility that complements advertising.

- Sales Promotion: These are short-term incentives designed to stimulate quicker or larger purchases, such as discounts, coupons, contests, or samples. They can incentivize trial and quick action, supporting both brand awareness and sales velocity.

If we contrast these with common misconceptions, the traditional mix does not rely solely on one channel (e.g., only advertising) nor does it exclude non-paid or non-media elements. It’s a balanced set that combines long-term branding activities (advertising, PR) with short-term sales incentives (promotions) and one-on-one engagement (personal selling).

Note on the missing options: The original list of possible choices isn’t provided here, so a comparison of each alternative option to the traditional four-component model isn’t possible. However, the four components above are widely recognized as the core elements of the Traditional Promotion Mix.

Traditional Promotion Mix includes:

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