The promotion element of a marketing program can be subdivided into the areas of:

Question

BlackTom AI · Accepted Answer

Question focus: the promotion element of a marketing program and its subdivisions. 
Option 1: 'market research, personnel, and product publicity' – This mixes research and HR with public relations, but market research and personnel are not part of the promotion mix. Market research is a separate analytical activity, and personnel relates to the internal staffing function, not a promotional tool. Therefore this set does not accurately reflect promotion components. 
Option 2: 'sales, promotion, and advertising' – While related, this grouping omits key elements that are traditionally included in promotion as a discipline, and it redundantly includes 'promotion' as a term within itself and separates 'advertising' without naming other essential tools. It also mislabels the subareas by not aligning with the standard breakdown. Hence, this choice is inaccurate. 
Option 3: 'public relations, place, personal selling, and personnel' – Here, 'public relations' and 'personal selling' are valid promotion tools, but 'place' (which relates to distribution channels) and 'personnel' (staff) do not belong to the promotion mix as defined in traditional marketing theory. This option mixes promotion with elements from place and internal staffing, making it incorrect. 
Option 4: 'sales promotion, public relations, personal selling, and advertising' – This aligns with the classical promotion mix, listing the primary tools: sales promotion, public relations (PR), personal selling, and advertising. These are the four classic subdivisions used to craft promotional strategies within a marketing program. Thus, this option accurately represents the promotion elements. 
Summary: Options 1–3 fail to isolate the promotion mix correctly due to misclassified activities or incomplete/subdivided tools, while option 4 matches the standard four-pillar structure of promotion. The reasoning shows why the incorrect choices diverge from the accepted framework and why the final option matches it.

The promotion element of a marketing program can be subdivided into the areas of:

View Explanation

Log in for full answers

Similar Questions

________ are the four promotion mix tools used by marketers to communicate customer value.

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

In general, marketers tend to see the role of as leading to long-term results, and the role of as generating short-term results.

Traditional Promotion Mix includes:

Traditional Promotion Mix includes:

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler

The promotion element of a marketing program can be subdivided into the areas of:

View Explanation

Log in for full answers

Similar Questions

________ are the four promotion mix tools used by marketers to communicate customer value.

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

In general, marketers tend to see the role of __________ as leading to long-term results, and the role of __________ as generating short-term results.

Traditional Promotion Mix includes:

Traditional Promotion Mix includes:

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

In general, marketers tend to see the role of as leading to long-term results, and the role of as generating short-term results.