________ are the four promotion mix tools used by marketers to communicate customer value.

Question

BlackTom AI · Accepted Answer

To understand the question, we need to identify the four promotion mix tools marketers use to communicate customer value. 
Option 1 reads: 'Television advertising, radio advertising, online advertising, and social media advertising.' While these are forms of advertising, they are all within the advertising subcategory and do not cover the other promotion mix tools such as public relations or personal selling. This makes the option too narrow and incomplete. 
Option 2 states: 'Advertising, business-to-business selling, personal selling, and sales promotion.' Here, 'business-to-business selling' is a selling activity, but the classic promotion mix includes public relations, not a separate B2B selling category, so this option misclassifies a major component. It also excludes public relations. 
Option 3 presents: 'Advertising, public relations, personal selling, and sales promotion.' This matches the traditional four promotion mix tools: advertising (mass communication), public relations (corporate image and communications), personal selling (direct and interpersonal communication), and sales promotion (short-term incentives). It aligns with standard marketing textbooks and models. 
Option 4 offers: 'Advertising, public relations, personal selling, and telemarketing.' Telemarketing is a channel or tactic, not a distinct tool in the classic promotion mix; this option omits sales promotion, which is a key component, and replaces it with telemarketing, making it incomplete. 
Option 5 lists: 'Public relations, personal selling, websites, and advertising.' While it includes three of the four tools, 'websites' are a channel or medium, not a distinct promotion mix tool on par with advertising, PR, personal selling, and sales promotion; this makes the set inaccurate. 
In summary, think of the four promotion mix tools as four broad categories used to communicate value: advertising, public relations, personal selling, and sales promotion. The options that attempt to substitute channels or omit one of these categories fail to capture the standard quartet.

Homework: Ch 12 Warm up

________ are the four promotion mix tools used by marketers to communicate customer value.

View Explanation

Log in for full answers

Similar Questions

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

In general, marketers tend to see the role of as leading to long-term results, and the role of as generating short-term results.

Traditional Promotion Mix includes:

Traditional Promotion Mix includes:

The promotion element of a marketing program can be subdivided into the areas of:

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler

Homework: Ch 12 Warm up

________ are the four promotion mix tools used by marketers to communicate customer value.

View Explanation

Log in for full answers

Similar Questions

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

In general, marketers tend to see the role of __________ as leading to long-term results, and the role of __________ as generating short-term results.

Traditional Promotion Mix includes:

Traditional Promotion Mix includes:

The promotion element of a marketing program can be subdivided into the areas of:

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

In general, marketers tend to see the role of as leading to long-term results, and the role of as generating short-term results.