Questions
COMM_V 296 103 104 2025W1 Prep Quiz #15 - Promotion, Part 2
Single choice
Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?
Options
A.Public relations
B.Direct marketing
C.Sales promotions
D.Personal selling
View Explanation
Verified Answer
Please login to view
Step-by-Step Analysis
The scenario describes Clara receiving an email from the dress company with information about purchasing accessories that match her dress. This is a targeted, direct communication sent to a specific consumer with the aim of enco......Login to view full explanationLog in for full answers
We've collected over 50,000 authentic exam questions and detailed explanations from around the globe. Log in now and get instant access to the answers!
Similar Questions
________ are the four promotion mix tools used by marketers to communicate customer value.
BC Children’s Hospital called a press conference to advise the public of the need for new equipment that will help treat some of BC’s sickest children. The spokesperson announced that all households would receive a donation envelope in the mail within the next few days, and the Hospital hoped people would donate generously. What has been described in this paragraph is an example of the combination of __________ with __________.
In general, marketers tend to see the role of __________ as leading to long-term results, and the role of __________ as generating short-term results.
Traditional Promotion Mix includes:
More Practical Tools for Students Powered by AI Study Helper
Making Your Study Simpler
Join us and instantly unlock extensive past papers & exclusive solutions to get a head start on your studies!