Why might a monopolist accept a less-than-maximum per-unit profit?

Question

BlackTom AI · Accepted Answer

The question concerns why a monopolist might forgo the highest possible profit on each unit in favor of overall profitability.
Option 1: 'Maximum per-unit profit always maximizes per-unit cost as well.' This is a misstatement: per-unit profit and per-unit cost are not the same concept, and maximizing profit per unit does not inherently maximize per-unit cost. The statement mixes ideas about revenue, cost, and profit in a way that doesn’t reflect standard monopoly pricing logic.
Option 2: 'Maximum per-unit profit is strongly tied to lower total profit.' While there can be scenarios where charging too high a price reduces quantity sold and total profit, this option asserts a universal link that is too broad. It ignores that total profit equals price times quantity minus costs, and a high per-unit profit can reduce quantity enough to lower total profit. The wording makes an overgeneralization.
Option 3: 'Additional sales more than compensate for the lower profit per unit.' This captures the classic monopolist trade-off: by lowering the price, or by not charging the absolute maximum per unit, the monopolist can sell a larger quantity, and the aggregate increase in total profit from more units sold can exceed the loss from a lower margin on each unit.
Option 4: 'The maximum per-unit profit is not possible.' This is incorrect as a blanket claim: while it might be difficult to achieve in practice due to demand, price, and market structure, it is not logically impossible to attain a high per-unit profit on scarce or inelastic segments. The statement dismisses the concept without nuance.
In summary, the key idea is that monopolists balance price and quantity; when additional sales volume compensates for a lower margin, total profit can rise, which is why option 3 correctly explains the phenomenon. The other options either misconstrue costs, rely on overgeneralizations, or make an absolute claim that isn’t accurate in standard monopoly analysis.

Why might a monopolist accept a less-than-maximum per-unit profit?

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