When Dr. Lawncare developed his revolutionary new solar-powered lawnmower, he expected that during the growth stage of the product life cycle __________.

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BlackTom AI · Accepted Answer

First, restating the question and options to set the stage: the prompt asks about the growth stage of the product life cycle for Dr. Lawncare's revolutionary solar-powered lawnmower, and which outcome is expected during that growth stage.
Option 1: 'the company could anticipate customers as innovators' — During the growth stage, early adopters and a broader customer base begin to purchase after initial adoption, but innovators are typically associated with the introduction stage. So this statement misaligns with the typical adopter distribution in the growth phase.
Option 2: 'there would be lagging adopters' — Lagging adopters come in later stages (late in the maturity or even saturation phases), not characteristic of the growth stage where the market rapidly expands. This makes the claim inaccurate for growth.
Option 3: 'there would be high costs per customer' — In the growth stage, economies of scale usually start reducing costs per unit as adoption accelerates, and although acquisition costs might still be high early in growth, the hallmark is growing demand and decreasing average cost per unit over time, so this is not the defining feature of growth.
Option 4: 'there would few competitors' — The growth stage often sees increasing competition as more firms attempt to capture market share after the initial success; claiming few competitors contradicts the typical expansion of competitive intensity during growth.
Option 5: 'the company would see rising profits' — This aligns with the classic product life cycle trajectory: as sales volume grows rapidly in the growth stage, revenue increases and benefits from economies of scale typically lead to rising profits, assuming costs don't outpace revenue. This is a core characteristic of growth in many models.

In summary, the first four options describe patterns more aligned with introduction, early adoption dynamics, or competitive intensification, which are incongruent with the growth stage. The final option matches the conventional expectation of increasing profits as the product gains traction and scales, making it the correct choice for the growth-stage scenario.

Quiz: Ch 08 Quiz

When Dr. Lawncare developed his revolutionary new solar-powered lawnmower, he expected that during the growth stage of the product life cycle __________.

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