Sales exhibit a downward trend throughout which stage of the product life cycle?

Question

BlackTom AI · Accepted Answer

The question asks: Sales exhibit a downward trend throughout which stage of the product life cycle?

Option 1: introduction
- During the introduction stage, sales typically start low and grow gradually as the product gains awareness. A downward trend is not characteristic here.

Option 2: decay
- The term 'decay' is not a standard stage in the classic product life cycle model. This option uses imprecise terminology that does not align with the standard stages, making it unlikely to be correct.

Option 3: decline
- In the classic product life cycle, the decline stage is precisely when sales fall as the market for the product shrinks, competition increases, or newer alternatives arise. A downward trend in sales is the hallmark of this stage.

Option 4: growth
- The growth stage is defined by rising sales as the product gains market acceptance and diffusion accelerates. A downward trend during growth would contradict the stage’s core pattern.

Option 5: maturity
- The maturity stage often features peak or plateaued sales with intense competition and market saturation. While sales may slow, the characteristic downturn is not the hallmark of maturity itself; a sustained downward trend is more indicative of decline.

In summary, among the given options, the downward trend in sales aligns with the decline stage of the product life cycle, where demand wanes and sales decrease. The other choices describe stages with rising or stable sales rather than a consistent decline.

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

Sales exhibit a downward trend throughout which stage of the product life cycle?

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

Sales exhibit a downward trend throughout which stage of the product life cycle?

View Explanation

Log in for full answers

Similar Questions

Sales peak at the __ stage of PLC.

Profits reach a turning point during the decline stage of the product life cycle.

What should a firm mainly focus on when its product is at the maturity stage?

Firms are battling to defend or increase their market share, but they are using different strategies – some are entering new markets and some are innovating. Which PLC phase does this describe?

Which stage is not included in the product life cycle?

Which of the following statements about the stages of the product life cycle is FALSE?

At which stage in the product life cycle would your promotional objective be to persuade the consumer to buy your brand via differentiation from competitors?

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser