Which of the following refers to the basic problem-solving benefits that consumers seek in a product?

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BlackTom AI · Accepted Answer

The question asks which term captures the basic problem-solving benefits that consumers seek in a product. 
Option 1: 'The actual product' refers to the tangible item or core features that deliver function, look, and quality, but it does not specifically denote the fundamental problem-solving benefits that motivate purchase. It’s more about the concrete object than the underlying value it provides. 
Option 2: 'The core customer value' is the concept that describes the fundamental benefit or solution a product provides—the essential need that the consumer is addressing through the purchase. This aligns with the idea of basic problem-solving benefits. 
Option 3: 'Augmented product' involves additional features, services, or benefits added to the core product to distinguish it from competitors, often including after-sales support or warranties. While valuable, these augmentations are not the core problem-solving benefit itself. 
Option 4: 'Associated services' refers to ancillary services that accompany the product, such as installation, maintenance, or customer support. These services enhance value but do not define the core problem-solving benefit at the heart of the purchase. 
Thus, evaluating the options against the idea of the fundamental benefit sought by consumers, the correct match is the core customer value, while the other choices describe layers or aspects that surround the core benefit rather than the core benefit itself.

Which of the following refers to the basic problem-solving benefits that consumers seek in a product?

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