Question at position 8 When marketers develop nonphysical aspects of an offering by adding warranties, financing, and after-sales service, they are focusing on theactual product. secondary product. core customer value. augmented product. segmented product.

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Question at position 8 When marketers develop nonphysical aspects of an offering by adding warranties, financing, and after-sales service, they are focusing on theactual product. secondary product. core customer value. augmented product. segmented product.

BlackTom AI · Accepted Answer

To tackle this question, begin by identifying what marketers mean by different layers of a product. 
Option 1: 'actual product.' This term refers to the physical attributes and design of the product itself—the tangible aspects a consumer would touch or see. While important, it does not cover the added services or assurances that accompany the purchase, so this choice is incomplete for the described scenario. 
Option 2: 'secondary product.' In marketing discourse, this isn't a standard layer describing the offering; it doesn’t align with the recognized framework of core, actual, and augmented products. Therefore, it mislabels the concept and is incorrect in this context. 
Option 3: 'core customer value.' This denotes the fundamental benefit the customer seeks from the product—the essential need being satisfied. The scenario emphasizes extras beyond the core benefit, so this option misses the added features being highlighted. 
Option 4: 'augmented product.' This is the term that captures the nonphysical, value-added elements a company provides beyond the core and actual product, such as warranties, financing, and after-sales service. These items are precisely the features described in the question, making this option correct in terms of marketing theory. 
Option 5: 'segmented product.' In marketing, segmentation relates to dividing a market into distinct groups, not to components of the product offering. It does not match the idea of enhancements like warranties or service, so this is not the right choice. 
Overall, the reasoning for each option hinges on whether it accounts for the added services and assurances that accompany the basic product; only the augmented product category encompasses those enhancements.

Question at position 8 When marketers develop nonphysical aspects of an offering by adding warranties, financing, and after-sales service, they are focusing on theactual product. secondary product. core customer value. augmented product. segmented product.

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