In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the________ product.

Question

BlackTom AI · Accepted Answer

Exploring the concept of translating a product's essential benefit into tangible elements, we’re looking for a term that represents the added features and services that accompany the core offering.
Option 1: 'augmented' — This is the standard term used in product strategy to denote the augmented product, i.e., the core product plus extra features, services, and benefits that enhance value and differentiate it from competitors.
Option 2: 'contrasting' — This word describes a comparison or difference between items, not the naming of the tangible extensions of a product. It does not fit the established terminology for the additional elements that accompany the core product.
Option 3: 'differentiated' — While differentiation is a goal in product marketing, this choice doesn’t name the tangible set of add-ons itself. It describes a strategy or outcome, not the product’s augmented components.
Option 4: 'deviated' — This term implies deviation or departure from a norm or plan, which is not relevant to the concept of adding tangible elements to the core product.
Option 5: 'core' — The core product represents the fundamental benefit or main reason a customer buys it. The augmented product is what builds on this core, making this option the opposite of the intended concept.
In summary, the correct term for the physical, tangible elements that translate the essential benefit into a complete offering is the augmented product, whereas the other options either describe contrast, strategy, deviation, or the base concept rather than the tangible extensions.

MKT4400-01-F25 (ONLINE) Complete Exam#2

In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the________ product.

View Explanation

Log in for full answers

Similar Questions

在产品特性方面，公司将基本利益转化为有形的、有质感的要素，即________产品。

Which of the following refers to the basic problem-solving benefits that consumers seek in a product?

Which of the following is considered part of an augmented product rather than that of an actual product or core customer value?

The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

Product planners need to consider products and services on three levels. At the second level, product planners must:

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

Question at position 8 When marketers develop nonphysical aspects of an offering by adding warranties, financing, and after-sales service, they are focusing on theactual product. secondary product. core customer value. augmented product. segmented product.

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler