The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

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BlackTom AI · Accepted Answer

The question asks to identify the term for the actual product that includes not just the physical item but also the accompanying services like delivery, installation, financing, and warranty.
Option 1: 'potential product' refers to the set of all possible features and augments a product might offer in the future, not the current combination of item plus services, so this is not correct here.
Option 2: 'augmented product' captures the idea of the core product plus additional services and benefits that enhance value, such as delivery, installation, financing, and warranty, making this the accurate choice for the described scenario.
Option 3: 'actual product' is often used to mean the tangible, physical item itself, without the extra services included in delivery, installation, financing, and warranty, so this misses the service components described.
Option 4: 'generic product' refers to the basic, undifferentiated version of a product with no distinguishing features or services, which does not align with the added services listed.
Option 5: 'value network' describes a broader system of interdependent organizations creating value, not the specific product plus its service bundle, so this is not a fit for the description given.
In summary, only augmented product accommodates both the tangible item (the refrigerator) and the accompanying services (delivery, installation, financing, warranty), whereas the other options describe different concepts that do not match this combined offering.

MKTG1199 Module 7: Wrap-Up

The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

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