In coming up with a product idea, you should ask “what do I want to sell.”

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BlackTom AI · Accepted Answer

The question presents the statement: “In coming up with a product idea, you should ask ‘what do I want to sell.’” and provides two options: True and False. 
Option 1: True. This would suggest that the primary driver for ideation is the seller’s own desires or impulses about what to sell. Such an approach often overlooks market demand, customer problems, and real-world viability. In practice, product ideation typically begins with understanding customer needs, pain points, and opportunities in the market, rather than starting from the seller’s personal wishlist. 
Option 2: False. This answer aligns with a customer-centered or market-driven approach, where the focus is on identifying problems to solve for others, validating ideas with potential users, and ensuring there is demand. This method reduces the risk of building something nobody wants and encourages seeking evidence of value before development. 
Exploring why the first option is misaligned helps highlight common misconceptions: assuming personal interest guarantees success, assuming markets will find value without validation, and neglecting the importance of user research, testing, and feedback loops. Conversely, the second option reflects established product ideation practices such as problem framing, user interviews, and market evaluation to ensure alignment with real needs. 
In summary, considering the structure of ideation workflows, the assertion that you should start from “what I want to sell” clashes with the emphasis on customer needs and market validation, making the True option inconsistent with effective product development principles. The False option is more consistent with best practices in identifying viable product ideas by centering on user problems and market demand.

KSB-111-003.2025F Exam #2 - KSB 111 (Liederman)

In coming up with a product idea, you should ask “what do I want to sell.”

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