Which of the following is most likely to be an example of an unsought good?

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Question restatement: Identify which item is most likely an unsought good among the options.

Option 1: bath soap. This is a convenience good; consumers purchase routinely with minimal effort, not something they typically don't think about or plan for.

Option 2: wireless speaker. This is a shopping or specialty item depending on brand, but generally a planned purchase where the consumer intends to acquire it and may compare options.

Option 3: life insurance. This is classic example of an unsought good: consumers often do not actively seek it out and may only consider it when prompted by life events or marketing; it is not purchased regularly or spontaneously and requires more awareness or necessity to initiate.

Option 4: airline flight. This is a common purchasable service, typically planned and often price-sensitive, but not inherently unsought; many travelers actively consider and book flights.

Option 5: Mercedes. This is a high-involvement shopping or specialty item where consumers research and compare, but it is still a product people may consider proactively, not typically an unsought good.

Analysis of why others are not unsought: Bath soap is routinely purchased and readily available in everyday shopping; it does not require significant decision or external prompting. A wireless speaker, while potentially discretionary, is usually sought after with some planning and comparison, placing it outside the unsought category in most cases. An airline flight often arises from travel needs that the consumer recognizes in advance, so it is not inherently unsought. A Mercedes represents a high-end brand that consumers may actively seek and compare; though expensive, it is not typically unsought. By contrast, life insurance tends to sit outside regular consumer consideration until prompted by life changes or specific marketing, fitting the unsought classification.

In sum, the option that best fits the unsought good concept is life insurance, because it is not routinely sought or purchased without external motivation or information nudges.

Which of the following is most likely to be an example of an unsought good?

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