A________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

Question

BlackTom AI · Accepted Answer

In this question, we’re asked to identify which descriptor best fits a product that a consumer can purchase with minimal effort and where the benefits are quickly understood.
Option 1: 'low-learning' — This matches the idea of a product requiring little learning and whose benefits are readily understood, making it easy for consumers to recognize value without extensive information. It aligns with concepts of convenience goods or introductory-level offerings.
Option 2: 'substitute' — A substitute refers to a different product that can satisfy the same need or function. This term does not describe the ease of learning or clarity of benefits; it focuses on alternatives rather than the learning curve.
Option 3: 'fad' — A fad denotes a short-lived, fashionable item driven by trends rather than lasting clarity of benefits or ease of use. It emphasizes popularity over cognitive familiarity or learning requirements.
Option 4: 'high-learning' — This implies that the product requires substantial learning or education to grasp its use or value. This is the opposite of what the prompt describes, which specifies little learning is needed.
Option 5: 'fashion' — Fashion describes a style or trend, not the learning difficulty or the clarity of the product’s benefits. It’s about aesthetics and cultural adoption, not consumer learning effort.
Taken together, the option that best embodies a product with minimal learning and instantly understood benefits is the one labeled 'low-learning,' since it directly signals both a small cognitive effort and clear value perception.

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

A________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

A________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

View Explanation

Log in for full answers

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Which type of good stresses differentiation from competitors and consumer comparisons on important attributes and is typically available in selective outlets?

Which of the following is most likely to be an example of an unsought good?

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MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser