Customers usually know a good deal about ________, are loyal to specific brands, and spend little, if any, time comparing alternatives.

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Question restatement: Customers usually know a good deal about ________, are loyal to specific brands, and spend little, if any, time comparing alternatives.

Option 1: specialty products. This category refers to items that customers are familiar with, have strong brand preferences, and typically purchase with less comparison shopping due to perceived uniqueness or high involvement with particular brands. The statement aligns well with the characteristics of specialty products, where brand loyalty and knowledge are common.

Option 2: commodities. Commodities are basic, undifferentiated goods where customers often see little difference between brands and suppliers, leading to price-driven decisions and frequent comparison shopping based on price and availability. The given claim about loyalty and minimal comparison conflicts with typical commodity behavior.

Option 3: homogeneous products. Homogeneous products are similar across brands, with differences often small and difficult to perceive. Consumers tend to compare attributes like price and availability rather than brand loyalty, which makes the emphasis on brand loyalty and limited comparison less fitting.

Option 4: shopping products. Shopping products require some effort to compare on attributes like quality, price, and style, and consumers typically engage in more extensive evaluation before purchasing. The description of high loyalty to specific brands with little time spent comparing does not strongly match shopping products.

Option 5: convenience products. Convenience products are purchased frequently with minimal effort or deliberate evaluation; while there can be brand familiarity, these purchases are driven by routine and low involvement. The statement’s focus on strong brand loyalty and minimal comparison is less characteristic of convenience products than of specialty products.

In summary, the description emphasizes strong brand-specific knowledge, loyalty, and limited comparison, which best fits the profile of specialty products, while the other categories generally involve more comparison, less brand-specific allegiance, or lower involvement.

MKTG1199 Module 6: Wrap-Up

Customers usually know a good deal about ________, are loyal to specific brands, and spend little, if any, time comparing alternatives.

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