Questions
MKT*2500*02.2025FA Chapters 11 - 14 quiz- Requires Respondus LockDown Browser
Single choice
Convenience products are
Options
A.items that consumers will make special efforts to seek out and buy.
B.low-cost items for which there are numerous substitutes and generic equivalents.
C.items that consumers purchase frequently and with a minimum of shopping effort.
D.ancillary products used to make other products work more efficiently.
E.items for which consumers compare several alternatives on criteria such as price, quality, or style.
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Step-by-Step Analysis
To analyze the question, we need to recall the marketing concept of convenience products and how they are defined in relation to consumer purchase behavior.
Option 1: 'items that consumers will make special efforts to seek out and buy.' This describes shopping or specialty products, not convenience products. Special efforts imply more time and search, which contradi......Login to view full explanationLog in for full answers
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