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Principles of Marketing Quiz 7.2 - Pricing

Multiple choice

Which of the following are considered in the 3 Cs model for pricing strategy?

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Question restatement: Which of the following are considered in the 3 Cs model for pricing strategy? Option 1: Customer perceived value. This element focuses on how the customer evaluates the benefit they receive from a product or service relative to its price. In the 3 Cs framework, understanding perceived value is essential because pricing should reflect the va......Login to view full explanation

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