The general price range of the products offered by a retailer helps define the store's image.

Question

BlackTom AI · Accepted Answer

Consider the statement: The general price range of the products offered by a retailer helps define the store's image.
Option 1: True. This aligns with retail branding concepts where price positioning signals quality, target audience, and value proposition, thereby shaping the store's image in customers' minds. A lower price range may convey affordability or discounting, while a higher price range can imply premium quality or exclusivity, both contributing to store image.
Option 2: False. Saying it is false would ignore the strong link between price positioning and perceived brand image; price is a core element of a retailer’s positioning strategy, and thus it indeed helps define image. Claiming otherwise overlooks how shoppers interpret price signals when forming impressions of the store.
In summary, the statement acknowledges a fundamental principle of retail branding: price range is a key cue that informs customers about the store’s image and value proposition, influencing expectations and perceived target market.

The general price range of the products offered by a retailer helps define the store's image.

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