Questions
MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser
Single choice
Price discrimination is
Options
A.a seller’s requirement that the purchaser of one product also buy another product in the line.
B.the practice of charging a very low price for a product with the intent of driving competitors out of business.
C.an arrangement a manufacturer makes with a reseller to handle only its products and not those of a competitor.
D.the practice of charging different prices to different buyers for goods of like grade and quality.
E.a conspiracy among firms to set prices for a product or service.
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Step-by-Step Analysis
Start by restating the core idea being tested: Price discrimination and what it means in economic terms.
Option 1: 'a seller’s requirement that the purchaser of one product also buy another product in the line.' This describes tying or product bundling, not price discrimination, so it’s an incorrect characterization.
Option 2: 'the practice of charging a very low price for a product with the intent of......Login to view full explanationLog in for full answers
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Part 1College students have a reservation price of $1010 for movie tickets. Senior citizens have a reservation price of $88. If the price of a movie ticket is $88 or less, then 2020 senior citizens will demand a ticket. However, no senior citizens will demand a ticket at prices above $88. If the price of a movie ticket is $1010 or less, then 1010 college students will demand a ticket. However, no college students will demand a ticket at prices above $1010. Given the information in the table, if a movie theater does not price discriminate, then it charges either the highest price the college students are willing to pay or the one the senior citizens are willing to pay. Why doesn't it charge an intermediate price? (Hint: Discuss how the demand curves of these two groups are unusual). The theater would practice price discrimination by charging college students $1010 and senior citizens $88.Part 2[table] | Profit from 1010 College Students | Profit from 2020 Senior Citizens | Total Profit Uniform, $88 | $8080 | $160160 | $240240 Uniform, $1010 | $100100 | $0 | $100100 Price Discrimination | $100100 | $160160 | $260260 [/table]Part 3When not price discriminating, the firm does not charge an intermediate price (e.g., a price between $88 and $1010) because at prices above $88 and below $1010Part 4 A. demand is kinked in this price range. B. demand is zero in this price range. C. demand is infinite in this price range. D. demand is price sensitive in this price range. E. demand is perfectly inelastic in this price range.
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