The active and conscious effort to change an attitude through the transmission of a message is known as

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The active and conscious effort to change an attitude through the transmission of a message is known as

BlackTom AI · Accepted Answer

The question asks about the term for the active and conscious effort to change an attitude through the transmission of a message.
Option 1: deindividuation. This concept refers to a diminished sense of individual identity and reduced self-awareness that can occur in group settings, often leading to impulsive behavior. It does not describe a deliberate messaging process to alter attitudes.
Option 2: social norms. Social norms are the accepted behaviors within a group or society. While norms can influence attitudes, this option describes the rules governing behavior rather than the purposeful act of persuading through a message.
Option 3: conformity. Conformity involves changing one’s attitudes or behaviors to align with a group standard due to perceived pressure or desire for acceptance. It is about adjusting to others, not the act of delivering a persuasive message itself.
Option 4: persuasion. Persuasion precisely denotes the deliberate, active effort to influence another’s attitudes or beliefs by transmitting a message, using arguments, appeals, or evidence. This aligns with the described definition of actively attempting attitude change through communication.

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The active and conscious effort to change an attitude through the transmission of a message is known as

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