Not only can messages exert persuasive effects but technological features can exert them, too.

Question

BlackTom AI · Accepted Answer

The statement presented is: 'Not only can messages exert persuasive effects but technological features can exert them, too.' This prompts us to evaluate two options.
Option 1: True. Proponents of media effects and technology studies argue that both messages (content) and the design or features of technology (such as interactivity, feedback, personalization, and persuasive design patterns) can influence attitudes and behaviors. This view acknowledges that not only the content but also the medium and its features contribute to persuasion, making this option plausible.
Option 2: False. If we interpret 'technological features' as the mere existence of technology without claiming any persuasive influence, this would understate a well-documented phenomenon. In practice, technologies employ features like notifications, social proof, and algorithms that guide user attention and choices, which can have persuasive effects. Saying there are no persuasive effects from technological features would ignore substantial research in human–computer interaction and behavioral psychology.
To assess the statement, we should consider whether both messages and technology can influence persuasion. The claim aligns with multi-level theories of persuasion that include message content and contextual technology-mediated design. Therefore, the reasoning supports the idea that both messages and technological features can exert persuasive effects.
In comparing the two options, Option 1 (True) correctly captures the broader understanding that persuasion arises from both what is communicated and how technology shapes reception and behavior. Option 2 (False) would be the incorrect characterization because it denies the impact of technological design on persuasion, which contradicts evidence from design psychology and digital media studies.
Overall, the analysis recognizes that persuasive influence can come from multiple facets: the content of messages and the design features of the technology delivering or shaping those messages.

CMN 010V A01-A05 SS1 2025 Persuasive Technologies QUIZ

Not only can messages exert persuasive effects but technological features can exert them, too.

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