An email blast to 50,000 addresses had a delivery rate of 90% and an open rate of 40%. The percentage of addressees who viewed your message is:

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Question restatement: An email blast to 50,000 addresses had a delivery rate of 90% and an open rate of 40%. The percentage of addressees who viewed your message is:

First, determine how many addresses actually received the email. A delivery rate of 90% applied to 50,000 addresses means deliveries = 0.90 × 50,000 = 45,000 recipients who received the email.

Next, interpret the open rate. An open rate of 40% is typically calculated as a percentage of delivered messages, not of all addresses. Therefore, the number of opens = 0.40 × 45,000 = 18,000.

Now compute the percentage of all addressees who viewed the message. This is opens divided by the total number of addresses: 18,000 ÷ 50,000 = 0.36, which converts to 36%.

Breakdown of options: Since the provided options list is empty, there are no alternative choices to evaluate here. If a choice like 36% appeared among options, it would align with the calculation above.

Potential pitfalls to avoid:
- Mixing delivered recipients with total addresses when applying the open rate; the open rate should be applied to the delivered subset (not the entire list).
- Misinterpreting the order of operations or units (percentages vs absolute numbers) which could lead to arithmetic mistakes.
- Assuming a different base for the open rate (e.g., applying 40% to the original 50,000 rather than to the delivered 45,000) which would yield 20,000 opens and a 40% of 50,000, i.e., 40% overall, which is incorrect for this calculation.

COMM 310, Section 001: Digital Media Metrics (22581--UP---P-COMM----310-------001-) Exam 3 practice -- No points

An email blast to 50,000 addresses had a delivery rate of 90% and an open rate of 40%. The percentage of addressees who viewed your message is:

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