Cost per click is a measure in which a fixed

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Question restatement: Cost per click is a measure in which a fixed

Option A: 'amount of money is paid to the site for every sale that originates from an ad posted on that site.' This describes a pay-per-sale or CPA model, not cost per click. It focuses on conversions (sales) rather than clicks, so it is not CPC.

Option B: 'amount of money is paid to a site for posting an ad for a finite amount of time.' This aligns with a flat-rate or time-based placement model, not CPC. It does not involve payment per click or per action.

Option C: 'amount of money is paid for every 1,000 times an ad loads, up to $100 a month.' This is the definition of cost per mille (CPM) or impressions-based pricing, possibly with a cap, which again is not CPC.

Option D: 'amount of money is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser’s website.' This captures the essence of cost per click (CPC) because the advertiser pays for each click that directs a user from the publisher’s page to the advertiser’s site, regardless of conversion.

Option E: 'discount is given to a visitor for clicking on an ad.' This describes a discount incentive rather than a pricing model for clicks, and it misstates CPC by focusing on incentives rather than payment structure.

In summary, options A, B, C, and E describe other pricing or incentive mechanisms or mischaracterizations, while option D accurately defines cost per click as a payment model based on clicks leading to the advertiser’s site.

Cost per click is a measure in which a fixed

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