The shift to low-cost airlines and the repositioning of coffee and fruit juice as premium "designer" products is an example of:

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BlackTom AI · Accepted Answer

The prompt presents a question about a market shift, asking which category it exemplifies, and provides a single listed answer: 'Paradigm innovation'.

Because the option list is missing, there are no other choices to compare or contrast. This means we cannot evaluate each alternative’s strengths or weaknesses against the stem. In such a case, we can still reason about the given correct option in isolation and discuss the concept it represents.

Interpreting the stem: shifting toward low-cost airlines while repositioning coffee and fruit juice as premium 'designer' products signals a substantial rethinking of value propositions, cost structures, and customer segments. Such moves can be viewed as altering the underlying business logic or guiding assumptions of how value is created and captured in the industry. If one frames this as changing the core frame by which the market defines airline travel and beverage offerings, then it aligns with a paradigm-level change—modifying the overarching business model or market framework rather than making minor improvements within an existing framework.

Understanding why this aligns with 'Paradigm innovation':
- It implies a fundamental shift in how the industry operates and competes, not merely incremental product tweaks.
- It can affect multiple dimensions (pricing strategy, service levels, branding, and target customers), signaling a new industry standard or mental model.
- It moves beyond single-product enhancements to reshape the way the market conceptualizes value delivery.

However, since no other options are provided for comparison, it is not possible to critique alternative explanations such as incremental improvements, product-line extensions, or market segmentation tweaks within this answer.

In summary, with the given correct option, the idea is that the strategic realignment represented by low-cost/ premium redesigns constitutes a paradigm innovation by altering the foundational approach to competition and value creation in the sector.

21227 Innovation and Entrepreneurship - Autumn 2025 Week 3 Quiz

The shift to low-cost airlines and the repositioning of coffee and fruit juice as premium "designer" products is an example of:

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