________ is online media created and controlled by the marketer.

Question

BlackTom AI · Accepted Answer

The question asks about online media created and controlled by the marketer.
Option 1: 'Owned media'—This directly matches the definition, since owned media refers to digital assets a brand owns and controls, such as websites, blogs, and email lists.
Option 2: 'Billboards'—Billboards are a form of paid media or earned media in some contexts, but they are not online and are not owned by the marketer in the sense of digital control; they are external media assets not controlled by the marketer online.
Option 3: 'All of these are correct.'—This is inaccurate because not all listed items are online or owned media; offline billboards and offline print are not online owned media.
Option 4: 'Offline print newspapers'—These are offline and not controlled by the marketer in the online sense; they fall under traditional or earned/paid media categories, not owned online media.

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________ is online media created and controlled by the marketer.

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MKT*3490*W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser

________ is online media created and controlled by the marketer.

View Explanation

Log in for full answers

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MKT3490W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser