A blog created by nestle Maggi teaching on cooking recipe is one good example of ______ media.

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BlackTom AI · Accepted Answer

The question asks us to classify the type of media illustrated by a blog created by Nestle Maggi that teaches cooking recipes. Since the list of answer options is missing, we cannot enumerate each option explicitly. Instead, we can analyze the concept and map the likely categories of media to this example.

Consider the common media classifications:
- Owned media: media channels that a company fully controls, such as its own website, blog, or app. The content is produced and controlled by the company, and the audience is reached through channels the company owns.
- Earned media: publicity gained through editorial coverage, reviews, or mentions by third parties, not paid for by the company.
- Paid media: advertising or sponsored content where a company pays to place its message on third-party platforms.
- Shared or social media: content distributed via consumer networks, collaborative platforms, or user-generated sharing, often leveraging social networks.

Applying this to the example: a blog created by Nestlé Maggi that provides cooking recipes is a channel the company owns and operates. The brand controls the content, the design, and how audiences access it, which is characteristic of owned media.

If one of the options were "Owned media" (as your answer field indicates), that would align with the definition above. In contrast:
- If the option were "Earned media," the statement would imply third-party coverage or endorsements rather than content the company directly publishes.
- If the option were "Paid media," it would imply the blog is a paid advertisement or sponsored placement on someone else’s platform, which is not implied by the description.
- If the option were "Shared media" or "Social media," it would involve user sharing or viral distribution among networks, which again is different from a company-managed blog.

Given these distinctions, the blog example most clearly corresponds to owned media, since ownership and control over the content and channel are key factors. The absence of the other options in the provided data prevents a point-by-point comparison, but the core idea centers on ownership and control of the channel and content.

In summary, when a brand maintains and publishes content on its own platform (like a brand-owned blog), this aligns with the concept of owned media, distinguishing it from third-party earned coverage, paid advertising, or user-shared content on external networks.

COM1103.MC1.APR2025 ONLINE - Quiz: Chapter 3- The Advertising Business - media marketing and consumer behaviour

A blog created by nestle Maggi teaching on cooking recipe is one good example of ______ media.

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